Strategy Analysis of the Implementation of the MBKM Curriculum at the University

In 2021 until now, the government issued Merdeka Learning Kampus (MBKM) curriculum which requires universities to implement, but it takes right strategy, purpose of this research is find strategic position Faculty Economics at a private university in Riau implement MBKM curriculum, identify strengths, weaknesses, opportunities and threats Develop alternative options for implementation Curriculum. The method uses qualitative. object has 2 study programs, namely Accounting Management. Data sources are primary secondary data. collection techniques using observation techniques, interviews questionnaires. number samples were 8 people sampling technique, saturated/census where respondents those who occupied positions decision making, expert judgment stakeholders from faculties universities. analysis used EFAS Matrix, IFAS IE SWOT-8K Matrix TWOS Matrix. results indicate that external internal environmental conditions economics faculty show fall into moderate/good category, means able program. Meanwhile, value / quadrant V Bold maintain (maintain maintain) Market penetration product development, while matrix shows Diversification IV.